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Launching a DAO Inside Your Brand
As Web3 continues its unstoppable ascent and grabs more and more attention (sans China proper), we’re seeing brands dip their toes into NFTs and social tokens and even putting tokens on their balance sheets. Yet, it seems a ton of brands are sitting on the sidelines and aren’t really making bold moves.
So Your Brand Just Bought Your First NFT, What Next?
Most of us recently read about how VISA spent almost $150,000 to buy CryptoPunk 7610, a pixelated female with a mohawk, green eyeshadow and red lipstick. Their reasoning contains phrases such as:
NFT brand strategy: Visa and Arizona Iced Tea ape into web3
Last Friday, Arizona Iced Tea used it’s Twitter feed to announce to the world they had acquired an NFT from the popular Bored Ape Yacht Club (BAYC) collection.
